Van der Schraelen, marketing and communication manager, Beneo, said: “Not only are we seeing more and more customers expanding their range of products that carry this popular digestive health label, but new customers are seeing its potential too, with food retailer Spar introducing the Beneo Label to its Slovenian stores this summer.”
The Beneo label is strengthening its collaboration with a range of dietetic associations, including:
Van der Schraelen added: “The fact that our existing customers are choosing to expand the range of products which carry our Beneo label is the best endorsement we could have of its value as a communication tool regarding digestive health.
“We aim to keep health professionals and consumers informed on the benefits of using products which carry the Beneo label, and as the former are key influencers of the latter, we are very pleased to be expanding our number of dietetic association links to include an even wider range of organisation across the globe.”
Source: Beneo
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