Boulder Brands will establish a subsidiary company in the UK, Boulder Brands UK, and will look to introduce its successful Udi’s Gluten Free Foods brand later in the year. The deal will see the manufacture and distribution of more than 50 Udi’s products throughout the UK.
The deal is a major boost for driving growth and investment into the gluten free category, which is estimated to be worth in excess of £310m.
Commenting on the acquisition, Steve Hughes, CEO and chairman at Boulder Brands, said: “The Udi’s brand leads the Gluten Free category in the US by making the most delicious and innovative products without sacrificing taste or texture. With a cult-like fan base, Udi’s sales skyrocketed from £1.2m in 2009 to £61m in 2012. The acquisition of Davies Bakery, with their heritage and baking expertise, is a step forward to bring the same high-quality standards to a growing number of gluten-free consumers in the UK.”
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