Sales of ready-to-heat chilled ready-meals grew by £170m during 2012, which was 12% value sales growth on the 2011 sales figure. Brits spent £1.58bn on the convenience food during 2012 according to SymphonyIRI Group.
Following closely behind is the bagged snacks category which includes food items such as crisps, corn/potato snacks and nuts. These products separated consumers from an extra £151m of their hard-earned pounds last year. This category grew by almost 6% in value in 2012, but this increase only represented 0.4% in volume sales.
It seems that Brits are willing to pay a premium price for their coffee. Research shows that £67m was spent on instant coffee which is equivalent to 10% more in value sales and a total spend of £734m.
Source: SymphonyIRI Group
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