Guinness Burts Chips, which launched last year into Waitrose and Selfridges, as well as pubs and bars, have been designed to target male consumers aged 18 and over and tap into key sporting occasions, helping to drive the crisps and snacks category which is currently growing at a rate of 8.4% year-on-year.
The product entered Tesco and Boots as well as BP garages in the first quarter of 2013, and most recently Morrisons.
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