The acquisition from digital marketing firm Genie Ventures follows huge growth in the coffee pod category, with sales rising by 51.9% last year, making it a major new UK market.
“Big Cup Little Cup is further proof that innovative online businesses with great products and first-class customer service can successfully take on tired, traditional retail brands,” said Ciaron Dunne, CEO of Genie Ventures. “Consumers won’t settle for ordinary tastes from global multinationals when they can get amazing coffee and a better experience online.
“We’ve worked closely with the guys at CaféPod since July 2013, and we have no doubt that their passion, knowledge and entrepreneurial culture will continue to drive the Big Cup Little Cup coffee, brand and consumer experience onwards and upwards.”
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