Grupo Jumex, a producer of fruit juices and nectars in Mexico, will manufacture and distribute Campbell’s V8 portfolio throughout the Mexican market.
Conservas La Costeña, a producer of prepared foods in the country, will manufacture and distribute Campbell’s soups, broths and Italian sauces. Under the terms of its agreements with each partner, Campbell will retain responsibility for consumer marketing, product research and new product development. Financial terms were not disclosed.
Currently, Campbell employs approximately 330 people in Mexico. As a result of entering into these agreements, Campbell will close its plant in Villagrán, Mexico, and eliminate approximately 260 positions.
Source: Campbell Soup Company
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