The company says this is to develop the next generation of packaging products that are optimised for recycling and reuse, while at the same time retaining their quality and value.
The approach is increasingly referred to as ‘upcycling’. The cooperation has been formalised through the Carlsberg Circular Community as part of the Carlsberg Group’s work on sustainable packaging.
The founding companies working with Carlsberg are:
The companies will be using the Cradle to Cradle Design Framework created by Professor Michael Braungart and EPEA Internationale Umweltforschung to develop a cradle-to-cradle roadmap and assessment of their products.
“Carlsberg and its suppliers are taking an important step on the roadmap towards creating new benefits with packaging,” said Professor Michael Braungart. “This cooperation is a great example of companies planning together for the future, creating solutions to the global challenges that face us all. I encourage companies to join Carlsberg in its efforts to develop innovative packaging and rethink the concept of waste.”
“We want to build our resilience and prepare for future growth in an environment of increased resource scarcity,” said Jørgen Buhl Rasmussen, president and CEO, Carlsberg Group. “And we want to develop solutions that benefit not only our business, but also the environment and the societies in which we operate. The packaging initiative and the cooperation with suppliers represent a big leap forward. By partnering with our suppliers, we can achieve far more than each of us can do alone.”
Following the first phase, further analyses will we done as regards how the initial findings can be used to create new products and solutions that can contribute to upcycling for a resource-efficient economy and society.
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