Players are invited to join the world of Chedds, where Monty will bravely challenge his opponents to a ‘Chedd off’. Points are awarded for hitting the moving targets, with double points for taking down the tasty bits of Cheddar.
Virginie Lenfant, Dairy Crest Group brand manager, said: “We are proud of Chedds’ continual innovation in the Kids Cheese Snacking category. The new Chedd Off game on Cartoon Network helps to bring Monty to life for kids, as well as making this wholesome snack fun and interactive.”
Chedds’ £3m integrated marketing campaign also includes TV advertising, PR and in-store activity designed to drive awareness among mums and kids.
Source: Chedds
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