Labelmakers produced the labels for the highly successful ‘Share a Coke’ campaign. This required the printing of 150 individual names on Coca-Cola bottles and delivering printing solutions to ensure significant randomisation so that CCA customers always had a variety of names on the bottles on shelf.
Labelmakers also produced Jennifer Hawkins’ COZI swimwear fabric designs for CCA’s Mount Franklin Lightly Sparkling bottles.
Terry Davis, CCA’s Group MD said: “Labelmakers delivered strong innovation, reacted with speed, embraced our customers as their customers, and worked with us on every challenge we gave them. They not only met our expectations, but exceeded them, resulting in ‘Share a Coke’ being one of the best-ever brand activation campaigns in our history.”
Source: CCA
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