Crabbie’s will have extensive branding throughout the event at key locations on course, festival village signage and experiential activity.
Supported by a team from Halewood, Crabbie’s will be driving interaction with the new flavours to the range – Crabbie’s Raspberry and Crabbie’s Strawberry & Lime – that will be available to sample on-site throughout the event.
Claire Kelly, senior brand manager for Crabbie’s, said: “Building on the success of three years of involvement with the Scottish Open, we’re extremely proud to be headline sponsors of this year’s tournament, which will deliver significant reach for the Crabbie’s brand.
“Halewood International has also planned a full range of summer and festival events planned across the UK where consumers can engage with the Crabbie’s brand, including sponsorship of The Cambridge Folk Festival, Carfest North, the Henley Rewind Festival and Boardmasters.”
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