The 20 second ad depicts pure Volvic natural mineral water, fresh from its journey through six layers of volcanic rock, bursting through an apple tree to create Volvic Juiced. Featuring the tagline ‘Filled with Volcanicity’ the ad will run from April 1 until 19 May.
Volvic will also run a targeted poster campaign near to grocery and convenience stores, as well as sampling at train stations and city centres across the UK.
Volvic Juiced, launched in April 2012, combines Volvic Natural Mineral Water with fruit juice.
Source: Danone Waters
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