The report found that the ‘discount channel’, which encompasses ‘food’ discounters such as Aldi and Lidl, pound shops and high street discount stores, is currently used by just under half (46%) of shoppers, and is expected to expand dramatically:
James Russell, commercial director of Rowan, said: “The discount channel is booming and is increasingly significant. However, rather than being a short-term trend in the retail sector, it’s actually a long-term cultural shift. What I believe we are seeing is a permanent change in the way the UK shops.”
The report’s key findings include:
James Russell said: “Many shoppers, finding themselves more financially stretched than a decade ago, have changed their shopping habits, trying different types of store, including discounters. More and more of them like what they find and appear set to continue visiting the discount stores even if the money returns.
“Over the next few years, we’ll see more discounters, selling a greater range of products to a greater variety of people. I believe it’s a permanent shift.
“More and more suppliers are seeing the channel as a strategic opportunity. More stores, combined with more attractive in-store environments that are enticing new shoppers through their doors, will encourage further growth in the channel.”
© FoodBev Media Ltd 2024