In October 2012, Domino’s Pizza International launched a new logo, which Domino’s UK is now beginning to implement across its 805 UK stores. The Domino’s diamond is replaced by a single red and blue domino, still with the three dots.
Simon Wallis, sales and marketing director at Domino’s UK, said: “The brand is now one of the most easily recognisable symbols in the country. The name Domino’s is synonymous when referring to pizza delivery and this is a reflection of how far the Domino’s brand has come. Out goes the word ‘Pizza’ on the logo and replaced with just a revised Domino’s symbol.
“The move is a showcase of the brand’s quality, service, heritage and longevity. It proclaims that Domino’s is comfortable in its own skin and doesn’t need to tell anyone that it sells pizza. The new logo is a celebration of what Domino’s has achieved and is a testament to the heights it can continue to reach.”
Source: Domino’s
© FoodBev Media Ltd 2024