Non Alcoholic Industry Leaders Harness Global Gains while ‘Driving Good’.
100+ leaders in the non-alcoholic beverage industry will shed light on crucial market growth strategies, share exclusive case studies, and collaborate on risks, consumer trends, clean labelling and cutting-edge technological growth hacks.
Beyond Dry January, non-alcoholic beverage consumption will continue to increase, alongside changes to health and wellness awareness, clean labelling and sustainability.
According to Nasdaq, “Beverage behemoth PepsiCo Inc. and The Coca-Cola Company started early in their quest to explore energy and health drink options due to the increased awareness about obesity concerns related to the consumption of carbonated drinks and the health hazards of artificial sugars used in soft drinks.”
The Covid-19 pandemic-induced initial rise in alcohol consumption was quickly followed by a 44% increase in non alcoholic beverages, a trend which has been harnessed by brands like PepsiCo, Coco Cola, Nestle, and Anheuser-Busch InBev.
According to Neilson – this non-alcoholic purchasing growth exists across every generation. It was equally reassuring to the newer non-alcoholic providers such as Innocent and Ceder’s alt-gin.
The 9th Annual Non-Alcoholic Beverage Strategy 2021 Virtual Conference These and 100 other names will be in virtual attendance at the 9th Annual Non-Alcoholic Beverage Strategy 2021: Virtual Conference on the 10th of February.
Over 100 industry experts will login to meet like-minded peers, engage in interactive roundtables and host informative panel discussions. It will be launched on a brand new bespoke platform built by organisers, for delegates and sponsors to best replicate the live event experience, lead generation and networking.
What kind of appetite do non-alcoholic consumers have in 2021 and beyond? Research shows that change is on the horizon and companies are being held accountable for their practices both in terms of health and global sustainability.
Nick Canney, European Managing Director of Innocent will deliver an opening keynote called ‘Building a better Business: Driving Good through Beverages’. His topics will touch on becoming a B-Corp, brand alignment and surviving turbulence to achieve financial visions and long-term market growth goals.
Eckes-Granini Group Innovation manager Kiran Jainani will discuss a successful road map for the new home working structure caused by the pandemic. As of January 2021, the entire carbon footprint of Eckes Granini and all eleven European subsidiaries will be offset. These are just a few market changes on the horizon.
Other leaders who will be in attendance include Nestle Waters, Coca Cola European Partners, PepsiCo, Britvic, Anheuser-Busch InBev, and more.
Delegates can register at: https://www.arena-international.com/nabs/
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