The ‘Hootie’ logo has received a makeover, giving the iconic owl a new look.
“Revealing this new logo celebrates our 30-year legacy and continued growth as one of the most successful dining destinations in the world,” said Dave Henninger, chief marketing officer. “We have already tested the contemporary design of the new Hootie with our customers and it was preferred 9 to 1 over our original logo, which will become part of our brand heritage.”
The refreshed Hootie will be rolled out systematically on new menus in select markets in August, as well as on Hooters Girl tank tops over the next several months. The new image is planned to appear on everything from menus and merchandise to store signage and digital platforms.
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