The event saw 2,200 children run the final seafront mile of the Brighton Marathon as the curtain raiser.
The UK children’s charity will be actively supported moving forward through retail sales of Iconiq Shlurp and at high profile events sponsored by the British soft drinks specialist.
Children taking part in the event were invited to enter a competition to name the brand mascot for the chance to win a year’s supply of the flavoured milk range.
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