This inaugural awards programme attracted over 100 entries in 12 categories, designed to reward and champion innovation and excellence in the American beverage industry. A panel of industry experts met on 21 September to select the finalists and choose the winners.
The InterBev Beverage Innovation Awards is a partnership initiative by the American Beverage Association, the International Bottled Water Association and FoodBev Media’s Beverage Innovation magazine. The awards gala dinner was hosted by FoodBev Media group editorial director Bill Bruce and Beverage Innovation managing editor Claire Phoenix.
FoodBev Media chairman Richard Hall introduced ABA president and CEO Susan Neely and IBWA president and CEO Joe Doss, who congratulated the industry for its innovation.
“With categories for new products, packaging, ingredients and environmental initiatives, the 2010 InterBev Beverage Innovation Awards highlights innovation and best practice in the American non-alcoholic drinks industry,” said Bill Bruce.
“We were delighted with the high calibre of entries in the Awards, and recognise that each and every one involves considerable investment and a determination to push through new ideas,” said Claire Phoenix, addressing the audience. “This is a celebration of all that’s great in this industry, and you should all feel proud to be here.”
“Innovation is a hallmark of this industry and these awards certainly put the focus on all the good and positive things the industry has to offer,” added Susan Neely.
Best new ready to drink beverage
Best new functional drink
Best new water
Best newcomer brand or business
Best new beverage ingredient
Best health, wellness, hydration or nutrition initiative
Best new bottling, manufacturing or distribution innovation
Best new packaging innovation (Sponsored by Portola Packaging)
Best environmental sustainability initiative
Best marketing campaign
Best exhibit under 200 sq ft
Best exhibit over 200 sq ft
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