The agreement is in respect of the North American company’s Keurig brewers, together with the pick of its beverage portfolio of more than 300 high street brands.
Seymour Valentine’s colleagues in the Wise Vending Group have signed distributor agreements, ensuring that Keurig products will be available nationally.
Duff & Phelps, a global financial advisory and investment banking firm based in The Shard, and a client of Seymour Valentine, will become the first UK corporate adopter of the Keurig system.
“As a leader in specialty coffee and single-serve beverages with its innovative Keurig brewing technology, Green Mountain Coffee Roasters is recognised for its award-winning coffees, Keurig Brewing systems and socially responsible business practices,” said Seymour Valentine MD Cevat Riza. “GMCR supports local and global communities by investing in sustainably grown coffee and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. We’re delighted that the company has decided to partner with Wise Group to bring the benefits of this unique beverage system to UK users.”
“2014 will be an exciting year for all of us as we are preparing for what will be an exciting partnership,” said Gérard Geoffrion, president, international business development, GMCR. “Much has happened to get Keurig UK ready for this launch. We have created our legal entity, our supply chain support networks, information technology and trade marketing tools, UK digital/web and our UK office. We are delighted to have concluded a distribution agreement with Seymour Valentine and we’re anticipating a successful future for Keurig in the UK.”
Source: Seymour Valentine
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