Average growth over the past five years has been 25% a year. Value has risen slightly less sharply by an average 22% a year to €974m or $1,252m in 2012. Sugar Free drinks have rocketed to over $50m in 2012.
“Although some countries face challenging atmospheres due to restrictive regulations, energy drinks still remain the most dynamic segment in the soft drinks market in the region, with strong growth in most countries,” commented Zenith consultant Jose Saiz.
The top three consuming countries among the 7 covered by the Zenith report were Brazil, Argentina, and Mexico. Argentina, Brazil, and Chile had the highest consumption per person in 2012. Brazil is still the leading region, with 56% of global volume in 2012, followed by Argentina with 17.8% and Mexico with 15%. Chile has made significant gains over the last few years rising to a 4% share. Colombia has also seen its volume share nearly double to 4.5%.
Other findings in the Zenith 2013 Latin America Energy Drinks report:
By 2017, Zenith estimates that the global market will have jumped by a further 119% to 545 million litres.
Source: Zenith International
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