Consumers will be able to pledge via Facebook, where Little Dish is asking for a minimum donation of £2, and every £2 pledged will pay for two hot meals for a vulnerable child at one of Kids Company’s centres.
As a thank you, those who donate will receive the equivalent value in coupons for their next Little Dish purchase and be entered into a weekly prize draw for the chance to win one of a selection of prizes.
In addition to recruiting pledges via social media supported by Facebook advertising, Little Dish is using its newsletter to spread the word and encourage families to pledge until 20 December, when the campaign closes.
In addition to Give Get Win, Little Dish has donated a quantity of its products to Kids Company to serve in their centres.
Hillary Graves, co-founder of Little Dish, said: “We set up Little Dish with a mission of ‘healthier kids’ and are committed to helping Kids Company look after some of the most vulnerable children in our society. The Give Get Win campaign is just the first step in our partnership to help make a difference to the vital work Kids Company does, and at an important time of year.”
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