Rihanna joins Vita Coco’s rock star list of brand loyalists, including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are investors in Vita Coco and consider it their all-natural super-hydrating drink of choice.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” said Madonna.
“I love Vita Coco,” said Rihanna. “It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you.”
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