The new three-year deal will see the popular drinks brand become the club’s first official soft drinks partner in China.
Wahaha has branded products including milk drinks, soft drinks, energy drinks, bottled water, bottled tea, fruit juice, porridges and yoghurt beverages.
With 108 million followers in China, United’s latest commercial partnership to be announced this season will enable the club to engage with the country’s growing fan base.
Commercial director, Richard Arnold, said: “This is the club’s first sponsorship of its kind in China and we are delighted to be able to work with a company which, like Manchester United, is dedicated to innovation and leadership in its field.
“Wahaha is one of the most iconic brands in China and one that has come to symbolise the dynamism and strength of the modern Chinese economy. What better way to endorse this modern-day success story than to partner with the number one club in the world’s biggest sport?”
Source: Manchester United
After signing with Wahaha & China Construction Bank, Man United are currently associated with 44 global sponsors. #mufc manutd.com/en/Club/Sponso… — Dale Johnson (@dalejohnsonESPN) January 15, 2013
After signing with Wahaha & China Construction Bank, Man United are currently associated with 44 global sponsors. #mufc manutd.com/en/Club/Sponso…
— Dale Johnson (@dalejohnsonESPN) January 15, 2013
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