Mash Direct has announced new business with Spinneys, the Middle East’s premium supermarket chain, secured recently following participation at the Sial food exhibition in Paris.
The business was announced by Martin Hamilton, Mash Direct managing director during a visit to the recent Gulfood exhibition in Dubai.
The contract is for 10 lines of Mash Direct products such as mashed potato, mashed carrot and parsnip and champ.
“The contract with Spinneys gives us an important presence with one of the most quality conscious and consumer-focused supermarket chains in the Emirates and wider Middle East,” said Martin Hamilton. “The contract also demonstrates just how important it is for Northern Ireland food companies to showcase their products at major international exhibitions. These provide opportunities to meet key food buyers and to discuss their requirements.”
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