The partnership was launched to develop the next Mountain Dew commercial.
To raise awareness for the campaign, Mountain Dew and Stoked have launched a site where fans can learn more about the project.
Brett O’Brien, vice president of marketing, Mountain Dew, said: “We’ve been looking forward to announcing this phase of the DEWeezy Project and getting our consumers involved.
“The campaign is about igniting creativity and celebrating people who follow their passion – like Lil Wayne has with skateboarding. DEWeezy is the perfect platform to engage fans and invite them to show us what ‘This is I DEW’ means to them.”
Source: PepsiCo
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