This is a trade organisation dedicated to educating the public and dietary supplement industry about the health benefits of natural astaxanthin and the major differences between sources. These three founding members will welcome other algae-based astaxanthin producers to the Association in the near future.
Vincent Wood, GM International sales & marketing of Fuji Chemical Industry, said: “Each company faces different challenges in each market, yet we also share common goals. This organisation can be the platform where the scientific and regulatory needs of algae astaxanthin can be addressed effectively.”
“The natural astaxanthin market has benefitted from great publicity over the last three years and the demand remains high,” said Bob Capelli, vice president sales & marketing of Cyanotech. “We understand that consumers still need a clearer understanding about the health benefits of natural algae astaxanthin, so there is a strong desire among the natural astaxanthin players to educate.”
“It is an opportune time to get involved,” said Efrat Kat, sales & marketing director, Algatechnologies. “The popularity of astaxanthin has fuelled the entry of other players, including synthetic astaxanthin suppliers, and may potentially confuse the market. An organisation dedicated to promoting and researching natural algae astaxanthin should improve public knowledge while enhancing the credibility of each company.”
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