The institute, which will be the largest of its kind in China, will provide training to 5,000 farmers, agronomists, and coffee business professionals every year.
The experience centre will be used to raise the profile of coffee grown in Yunnan province among consumers from China and the rest of the world.
The site will also provide much-needed infrastructure to support rapidly expanding coffee production in the region.
It will offer modern warehousing facilities and a quality testing laboratory that will help to set local benchmarks against international standards, the company said.
Heiko Schipper, MD of Nestlé’s food and beverage division in the Greater China region, said: “We have worked with farmers and the local authorities in Yunnan province for 25 years to develop the region into a world-class coffee growing district.”
The Nescafé Coffee Centre in Pu’er will give consumers the opportunity to learn about the origins of coffee growing in the region and to sample different blends.
Source: Nestlé
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