The pizza by the slice products also include new chef-inspired recipes alongside traditional favourites such as cheese or pepperoni, all designed to match consumers’ desire for more on-the-go options.
“As the category leader, it’s our responsibility and obligation to drive our business forward to meet and exceed the needs of our consumers, and we feel these new assets are one of the many ways we’re doing just that,” said Carrie Walsh, chief marketing officer, Pizza Hut. “The dine-in experience is a very important part of our business, and these incredibly fresh, beautiful new locations further advance our desire to provide the best experience possible for our customers. Plus, specifically in the northeast, where ‘by the slice’ is more prevalent, this concept enables us to enter a competitive environment like that with a very competitive product that we think consumers will love.”
The new, fast-casual concepts include digital menu boards, deck ovens and an open seating environment. Nearly half of all Pizza Hut stores in the US include dine-in and the company benefited from 115 net openings in 2013.
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