The ad, Disappearing Sanders, is the television expression of the current Pepsi Max promotional campaign that invites American football fans to unlock a legendary player in the ‘Ultimate Team’ mode in Madden NFL 25, which hits stores 27 August 2013.
The commercial features Hall of Famer and face of the Madden NFL 25 cover, Barry Sanders …
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The spot, produced by TBWA/Chiat/Day LA and directed by Matt Dilmore, encourages fans to get in the game with Pepsi Max and Madden NFL 25 and captivates audiences with one of the most frequently asked questions in NFL history: Why did Barry Sanders retire in his prime?
“Pepsi Max is always seeking ways to bring fans the newest and most coveted experiences in sports and gaming and this partnership with Madden NFL 25 accomplishes that,” said Joanne Nicoletti, senior brand manager for Pepsi Max. “We wanted to create an ad that gets our fans excited about experiences that only Pepsi Max can deliver. We were fortunate to team up with legend Barry Sanders, a longtime Pepsi supporter, to help bring the game to life for our fans.”
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