Packs of own-brand large vine tomatoes (400g) will be the first product to use the new market-leading packaging technology, which will be rolled out to Co-operative stores from next month.
The tomato packaging features smaller perforation holes that have been scientifically proven to extend the life of the product by controlling the amount of moisture in the packs.
The Co-operative Food’s packaging supplier, Paragon, has worked on creating and strategically placing the perfect number and size of holes to promote maximum shelf life. The new packaging will extend the life of the produce by up to two days, according to the company.
Richard Swannell, director of design and waste prevention at Waste & Resources Action Programme (Wrap) said: “Wrap welcomes this innovation by The Co-operative Food. Food waste is a serious issue, and as our research shows packaging can have a significant role to play in helping reduce unnecessary food waste.”
Source: The Co-operative
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