Mars Consumer Drinks has launched two new innovative Super Thick Shakes: Twix and M&M’s. The company claims the new shakes are set to revolutionise the flavoured milk and dairy desserts market by establishing a new dessert drinks category in the... Read more
Snapple, one of the brightest jewels in Cadbury Schweppes Americas Beverages’ crown, has just unveiled a new line of superfruit juice drinks, based on all natural ingredients with added vitamins. Read more
The Taste top innovations of Anuga 2007 combine the best of taste, function and packaging. Read more
The Mplode experience merges marketing, global nightlife and active lifestyle Read more
Hib! launched in the UK and European market at Anuga is the first super flower drink, made from the calyx of the Hibiscus Sabdariffa bush. Read more
Antistress Brennessel from Austria’s Sonnenalm Getrankevertrieb GmbH is a new soft drink made from stinging nettles that has an anti-stress effect. Read more
PepsiCo fired the first shot in its latest battle with Coca-Cola by announcing it was expanding its joint venture with the US coffee company Starbucks, which has already been distributing bottled Frappuccino across North America for a decade, to... Read more
Coca-Cola and illy have signed a memorandum of understanding to form a global joint venture focused on premium RTD coffee. Read more
The Beneo stand at Food ingredients Europe presented Drive - from German mineral water producer Rosbacher - designed to increase reaction and concentration. Read more
No1 US tennis champion Andy Roddick has been signed by AriZona Beverage Company to represent the group’s new Hypotonic Performance Sports Drink. Read more
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