Consumers can also gift a 20oz bottled beverage to a friend by entering the recipient’s name and email along with a personalised message. The gift is delivered with a system code and instructions to redeem it at any Pepsi Interactive Vending machine.
Game play is another component, letting users compete in an on-screen random chance game that’s been customised for shoppers. With the purchase of any beverage at the machine, consumers are eligible to play for a chance to win a free 20oz bottled beverage that can be redeemed immediately or at a later date at any Pepsi Interactive Vending machine.
Nutritional information for the products sold in the Interactive Vending machine, as well as current PepsiCo beverages TV commercials and other video promotions are available for on-demand viewing at each unit.
Further rollout and technology enhancement of Pepsi’s Interactive Vending machine is currently being considered and tested. Interactive Vending technology is also being considered for future use by other PepsiCo brands and businesses.
Source: PepsiCo
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