The initial products to be found at Hy-Vee are the Cabana 100% Natural Lemonades.
Hy-Vee, with $6.9bn in sales, ranks among the top 20 supermarket chains, second-largest employee-owned company and the 48th largest private company in the US and is the largest private employer in Iowa. Hy-Vee was founded in Iowa in 1930 and has continually expanded its supermarkets into Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin (US).
Bob Yates, CEO of Pulse, said: “Hy-Vee’s promotion of healthy lifestyles and strategic position in the Midwest fits perfectly with our vision, our ‘good-for-you’ beverages, and leverages the great traction we are getting in the Midwest with recently announced distribution agreements. It will also represent the first large supermarket chain that our flagship product Pulse NutriPurpose will be ‘red-carpet’ distributed through later this spring.”
Source: Pulse Beverage Corp
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