Following a detailed safety evaluation by an independent expert panel, PureCircle’s high purity Reb D has received self-affirmed GRAS status, and PureCircle has elected to formally submit its GRAS notification to the FDA for the agency’s additional safety review.
PureCircle research has identified high purity Reb D as having one of the best sweetness profiles of any steviol glycoside from the stevia leaf.
Its commercialisation will play a role in extending the company’s Stevia 3.0 innovation platform alongside other next-generation innovations, such as PureCircle Alpha, SG95 and PureCircle flavour NSF-02.
PureCircle has begun collaborating with several customers on product development, with primary focus on initial introductions in the US.
Substantial investments are focused on scaling this new technology, with plans for targeted market introduction as early as the second half of 2013.
Source: PureCircle
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