The 2012 Beautifully Swedish campaign, developed by creative agency Apartment A with PR support from DawBell, saw the cider brand launch …
For 2013, four Swedish rising stars have been selected by Rekorderlig and Apartment A to form the Collective: Caroline Blomst (fashion and style expert), Chris Sörman (snowboarder), Erika Lindberg (athlete) and Agnes Thor (artist).
The first activation, featuring Collective member Agnes Thor, will celebrate the arrival of British Summertime on 31 March in two phases.
Phase one will see Rekorderlig Cider collaborate with ItsNiceThat.com and Notion magazine to provide the creative community with the chance to have their photography featured on outdoor billboards across the UK.
Entrants will be asked to submit a photograph that represents the beginning of British Summertime.
Submissions will be accepted via email, Facebook, Twitter, Instagram and Pinterest.
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