Sprite is teaming up with six NBA players – Kobe Bryant (Los Angeles Lakers) and LeBron James (Miami Heat) from the US, in addition to Andrea Bargnani (Toronto Raptors) from Italy, Al Horford (Atlanta Hawks) from the Dominican Republic, Omri Casspi (Cleveland Cavaliers) from Israel and Serge Ibaka (Oklahoma City Thunder) from the Republic of Congo – to discover 24 amateur ballers who will represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at NBA All-Star 2013 in Houston (US).
As part of the brand’s largest ever basketball program and building upon its long-standing partnership with the NBA, the six professional players will help Sprite discover players whose personal styles of play set them apart.
Coinciding with the player tryouts, fans will also compete to demonstrate how uncontainable they are both online, at local events and through mobile SMS challenges. The most expressive fans will be given the chance to win a trip to watch the Sprite Uncontainable Game in Houston during NBA All-Star 2013.
Bryant said: “Basketball is about unselfishness and camaraderie, and there’s so much joy that comes from playing the game. Team Intense will win the Sprite Uncontainable Game because we’re precise and surgical with our strategies. When you win games and championships you have to have intensity – a no fear quality. Sprite is about expression and always keeping your cool no matter how intense it gets. Participating in the Sprite Uncontainable Game will be fun. Who wouldn’t want to be a part of this?”
The Sprite Uncontainable Game will foster local talent and bring communities together to rally around their standout players, the company said.
More than 27 countries are on the Sprite Uncontainable Game search roster including the US, China, Mexico and a host of European and African nations.
Source: Sprite
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