As part of the agreement, Stock Spirits Group will be the exclusive distributor of Beam’s entire portfolio of brands, including Jim Beam Bourbon, Red Stag by Jim Beam, Maker’s Mark Bourbon Whisky, Sauza Tequila and Teacher’s Scotch Whiskey, among others, throughout Poland.
“Poland is one of the most attractive emerging markets in Europe, with strong double-digit growth for premium Western spirits, particularly for whiskey,” said Albert Baladi, president of EMEA for Beam Inc. “Poland is therefore a key focus market for Jim Beam, the world’s number one Bourbon, and for the rest of our portfolio.”
Beam will work closely with its previous distributor partner for Poland, CEDC, to ensure a seamless transition for the business and customers in the market.
Source: Beam Inc
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