Strauss Group is the second-largest company in the Israeli food industry and in 2011 held 11.2% of the total domestic food and beverage market. The Israeli market is the group’s home market, in which it is active in various categories.
The sales for the entire business of Strauss Group in Israel include the Health & Wellness and Fun & Indulgence Divisions, the Israel coffee business, Max Brenner in Israel and Strauss Water in Israel (Tami4).
In 2011, Strauss Group’s sales in Israel totaled NIS3,939m compared to NIS3,701m in 2010, an increase of 6.4%.
Strauss Water engages in the development, manufacture, marketing and sale of systems for the purification, filtration, heating and cooling of drinking water for the home market and for away-from-home consumption.
Strauss Water is active in Israel (through the Tami4 brand), in the UK (through the T6 brand) and in China, through the brand Haier Strauss Water, a joint venture for point-of-use water solutions in that country between Strauss Water and Haier Group, the Chinese home electronic appliances giant.
In the fourth quarter 2011 Strauss Water also signed a series of agreements with companies of the Virgin Group for the establishment of a joint venture, Virgin Strauss Water, through Strauss Water UK, which will engage in the marketing, sale and servicing of Strauss Water products in Great Britain and Ireland, with an option to expand the joint activity to France, Australia and South Africa. The products will be sold under the joint branding of Virgin and Strauss Water.
Strauss Water’s pro-forma sales totaled NIS405m in 2011 compared to NIS382m LY, an increase of 5.9%.
Strauss Water is planning expansion into other geographies in the future while continuing to develop innovative technologies in water purification and treatment and with long-term commitment to its customers, caring for people, water and the environment.
Sales by Strauss’s coffee business in 2011 totaled NIS3,926m compared to NIS3,386m in 2010, an increase of 16%. Coffee sales in 2011 were positively influenced by the growth in activity in Brazil and in Russia, but were negatively influenced by the weakening of most of the markets in Eastern Europe due to the slow recovery from the crisis in these markets and by changes in the exchange rates of the various operating currencies.
Source: Strauss Water
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