Part of Tesco’s £1bn investment programme to improve the shopping experience for customers, this relaunch builds on the recent success of the supermarket’s new artisan bakeries and rebranded Everyday Value range.
Quality improvements across beef, lamb, pork, chicken, fish, sausages, bacon, burgers and meatballs can now be seen in all Tesco stores, with changes to the look and feel of packaging to follow in the coming weeks.
Drawing on quality and sourcing messages in new signage, the meat, fish and poultry aisle in Extras, Superstores and Metros has been refreshed to improve the shopping experience for customers.
To ensure these improvements are consistent Tesco has invested in recruiting and training more colleagues. The company has 45 new Quality Assurance Managers at its depots committed to checking the quality of all meat, fish and poultry before it leaves for stores, where we have re-trained 1,600 colleagues in how to maintain quality on the shelf.
Tesco’s Meat, fish and poultry director Derek Lawlor, said: “Because getting a great steak for Friday night’s dinner and the right bacon for Sunday morning’s fry-up really matters, we want to make sure that our customers can count on us for excellent quality products at a good price.
“Customers have told us that meat, fish and poultry are really important items on their weekly shopping lists, so we’ve worked hard to refresh our range and improve the shopping experience in store.”
Source: Tesco
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