Featuring a 30-foot tall blue recycling bin, The Great Recycle is Honest Tea’s national recycling initiative which kicked off in New York City’s Times Square this past April with the aim to help increase recycling rates nationwide (US).
Honest Tea co-founder, Seth Goldman, said: “Recycling rates have been hovering around 30% for too long. We launched The Great Recycle to help boost recycling rates around the country, and we’re excited to expand our efforts to Seattle and Rochester. Our goal is to recycle as many bottles as we sell by 2020.”
Source: Honest Tea
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