Corona increased its brand value by 29% in the last year to US$6.6bn, due the strong financial performance of its parent company and a solid brand positioning which is popular with consumers worldwide.
Petrobras, the Brazilian energy giant which topped the ranking in 2012 with a value of US$10.6bn, is now in fourth place with a value of US$5.8bn.
The BrandZ Top 50 Most Valuable Latin American Brands 2013 looks at brands from Argentina, Brazil, Chile, Colombia, Mexico and Peru. Together, these nations represent around US$4,75 trillion in GDP, the equivalent of the world’s fourth largest economy after Japan.
Food & drink brands are indicated in bold.
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