The campaign, by the manufacturers of aluminium closures and organised through the European Aluminium Foil Association (EAFA), presents closures made of alu-minium as an intelligent and economic alternative to other closure systems.
Aluminium closures offer many benefits in areas like taste and quality, sustainability and recycling, convenience, technology, cost efficiency, and design.
Providing easy-to-grasp information and the latest scientific findings regarding sustainability, the aluminium closure industry takes a clear path in demonstrating its superior characteristics.
Franco Bove, chairman of the EAFA closures group, said: “Aluminium closures are a ‘seal of quality’, not just from the viewpoint of the wine’s flavour, but also from the aspects of sustainability, convenience, and cost efficiency.
“This is the core of the communication campaign.”
Source: EAFA
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