It has led to major rises for:
Andrew Farrell, Tesco fish buying manager, said: “At Tesco, we do all we can to try to take pressure off the most popular species of fish. As a result, we’ve seen a change in customer behaviour and a rise in sales of alternative species.”
Tesco was recently congratulated by Hugh Fearnley-Whittingstall as part of Channel 4’s Fish Fight 2 for changes in its fish sourcing policies and for encouraging customers to try new species.
Fearnley-Whittingstall said: “The fact that in the 400 stores where they’re selling it, Tesco’s sales of pouting are now 50% of their cod sales is brilliant news. It’s a highly underrated close relative of cod and just the kind of fish we should be eating more of.”
Source: Tesco
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