Markus Hankammer, CEO of Brita, said: “This new equal partnership is ideal from both Brita’s and Vivreau’s viewpoint.
“As family businesses we have similar corporate cultures and both regard our products as an ecologically meaningful alternative to bottled mineral water.
“Most importantly, our product ranges and target groups complement each others and we believe that together, we have a first class offering for our global audience.”
Vivreau water is the industry standard for hospitality and catering environments from corporate headquarters and leading hotels through to Michelin starred restaurants.
Vivreau services the needs of the world’s leading companies including approximately 75% of the top 100 UK companies and many fortune 500 companies.
The Brita Group has a total turnover of €320m in the 2011 fiscal year and over 1,000 employees worldwide.
Source: Vivreau
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