The retailer has confirmed it will open new convenience shops in Fulham Palace Road, Muswell Hill, Parsons Green and Vauxhall and is aiming to open at least a further two shops by the end of 2012.
The announcement follows the successful roll out of Little Waitrose, which was first trialled at its Old Brompton store in South Kensington this time last year.
23 of the supermarket’s 28 convenience shops across the UK are now branded Little Waitrose and it plans to re-brand the other five in the future. It currently has five Little Waitrose shops in central London.
Waitrose director of store development, Diana Hunter, said: “Our customers really like their little Waitrose and the way it fits with their busy lives. We have quickly established ourselves within the convenience sector and annual sales are strong. This announcement underlines the role Little Waitrose will play in driving our growth and our ambition to make us accessible and convenient for everyone in London.”
Recruitment for the new stores is already generating interest with more than 1,000 people applying to work in one of the 85 roles available at its new store in Fulham Palace Road, which opens on March 20.
Source: Waitrose
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