Innovations

Häagen-​Dazs Secret Sensations luxury ice cream

Shaun Weston16 Dec 2011

Häagen-​Dazs is launching Secret Sensations luxury ice cream, which features a patented technology that creates a liquid centre of sauce enveloped by ice cream. The two flavours are: Chocolat Fondant and Crème Brûlée. RRP for 100ml twin-​pack is £3.29 and 100ml Single is £1.89.

The launch in January 2012 will be supported by a £1.6m marketing campaign.

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