Anheuser-Busch has announced what it claims to be 'the lightest beer in the world', which it is test marketing across the US in 15 selected markets, including Chicago, Dallas and Arizona.
Select 55, described by the brewer as a smooth, light golden lager with 55 calories and 1.9g carbohydrates per each 12oz serving is available in 12oz clear crown glass bottles in 6 and 12 packs and 12oz 12 and 18 aluminium can packs.
Brewed at Anheuser-Busch's St Louis brewery, Select 55 has been developed to respond to the growing demand among some adult drinkers for lower-calorie alcohol beverages to complement their busy lifestyles.
"Select 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories," said Pat McGauley, vice president of innovation, Anheuser-Busch Inc. "Perfect for a variety of occasions, adults will enjoy Select 55 at a double-header baseball game, while grilling on a hot summer day or relaxing at home with friends."
- Immergut develops Drinkfit milk-based energy drinks
- Avery Dennison extends food-approved portfolio with new topcoat
- Emmi Caffè Latte reveals Christmas Cappuccino Cup