Available nationwide at food retailers such as Target, BJ’s and Safeway, Applegate Half Time combines three of the leading brands in the natural and organic channel:
“Our survey showed that parents love the convenience of pre-packed lunch kits, but not necessarily the ingredients,” said Neil Leinwand, Applegate senior vice president of marketing, adding that 88% of parents surveyed said they thought pre-packed lunch kits were convenient, while 79% said they were concerned about the nitrates, preservatives and artificial ingredients in those kits.
Applegate Half Time comes in three varieties, Turkey & Cheese, Ham & Cheese and Bologna & Cheese. Half Time has a suggested retail price of $4.99.
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