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Asda launches mobile grocery site for smartphones
Asda has launched a mobile optimised transactional grocery site, allowing customers to buy Asda groceries online using a smartphone.
Responding to this trend, Asda’s new mobile-optimised site offers all of the features on the main Asda.com grocery website, allowing customers to register, shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due.
Asda’s grocery home shopping service has been in operation since 2001 and covers 97% of UK postcodes with deliveries.
The new mobile optimised site also includes a mobile store locator, offering maps and directions so customers can find their nearest Asda when they’re out.
Kate Cuthbertson, Asda’s head of mobile strategy, said: “The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US. We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”
The move follows the launch of the Asda Price Guarantee iPhone App which has been downloaded by more than 250,000 customers since October 2010.
Source: Asda
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