Wild Dragon has positioned itself as an upmarket, high-quality drink for the more sophisticated consumer, and recently won an award at the Superior Taste Awards organised by the International Taste and Quality Institute (ITQI).
The Brussels-based ITQI is the leading independent Chef and Sommelier-based organisation dedicated to judging, honouring and promoting superior food and drink from around the world. Wild Dragon was awarded the prize because of its superior taste, aroma, appearance and texture.
Wild Dragon has recently launched a global marketing campaign under the slogan ‘Be wild’. The campaign, created by New York’s nightlife photographer Merlin Bronques, aims to see the brand establish itself as one of the leading upmarket energy drinks.
Created in Austria, Wild Dragon has made rapid and significant inroads into the energy drink market. Its distribution partner for the UK territory is Time Out Beverages, who, as licence holder, will operate as Wild Dragon UK.
Source: Wild Dragon
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