The Westons Organic Cider brand 'Wyld Wood' has been relaunched in new packaging and branding by Bos Design.
Bos was asked to work on the rebrand of Westons Wyld Wood following the successful launch of Westons Old Rosie in 2012. The brief was to amplify existing assets and create personality around the brand.
Westons Organic Cider has only been called Wyld Wood since 2011, but its first incarnation wasn't clear enough for consumers, who thought that the brand was 'W' and missed the core message that the cider was organic. Bos amplifed the existing brand assets and added some personality and charm.
Matthew Langley, brand manager at Westons, said: "This is our organic offering, so it's extremely important that the design of Wyld Wood reflects the natural, wholesome approach that we take to producing this cider. The design achieves that hierarchy of messages whilst importantly keeping the brand within the Weston's family look."
Bos Design has completed the entire rollout of this design, including cases, pump clip, bag-in-boxes and retail-ready trays.
- Infographic: Majority of diners willing to pay for more premium desserts
- Bühler Group showcases 'more accurate' optical sorting technology
- Bemis and DuPont collaborate on resealable flexible cheese packaging